http://sciencex2.org/en/taxonomy/term/848 The taxonomy view with a depth of 0. en http://sciencex2.org/en/node/2119 <p><b>NOTE</b>: This content was aggregated from RSS feed. Original source is <a href=" http://www.eurekalert.org/pub_releases/2008-02/uocp-odp021208.php"> http://www.eurekalert.org/pub_releases/2008-02/uocp-odp021208.php</a></p> <p>EurekAlert reports:</p> <blockquote><p>Over time, consumers develop a set of cues that we then use to make inferences about products, such as "all French restaurants have great service" or "more expensive candles smell better." However, this set of predictable beliefs can make it difficult for us to learn and recognize other real, positive qualities that are indicated by the same cues, reveals a new study from the April issue of the Journal of Consumer Research.</p> <p>“Once people learned that a cue predicted an outcome, they became less likely to learn about this very same cue with respect to a different outcome,” write Marcus Cunha Jr. (University of Washington), Chris Janiszewski, and Juliano Laran (both University of Florida)....</p> <p>This research has important implications for marketers, policy makers and consumers.... Similarly, from a public policy standpoint, the results suggest that people may be resistant to adopt new health and safety standards when information conflicts with prior learning. Beyond creating awareness, successful campaigns might present new information in a way that does not utilize attributes already associated with another outcome. </p></blockquote> http://sciencex2.org/en/node/2119#comments learning marketing memory policy psychology public health Mon, 11 Feb 2008 21:00:00 -0800 Alex Soojung-Kim Pang 2119 at http://sciencex2.org